Enterprise resource planning is not just for internal work functions. Integrating your ERP with e-commerce can make managing your customer-facing work much easier and more reliable, through automation and real-time updates. If you sell products online, using ERP for retail business can help you manage your revenue streams more efficiently and effectively.
Sources: https://www.erpsoftwareblog.com/2017/08/4-reasons-e-commerce-erp-made/